They didn't sell billions of gallons of this stuff for because of the quality.
But it was never as bad as the pinky- in- the- air beer snobs claimed. It was a middle of the road mass production light beer that most people liked. Nothing more, nothing less. Not a bad thing.
What made Budweiser great was its deep, American heritage. One hundred and thirty years of history in St. Louis, Missouri. ( It predated the fake Czech "Budvar" by about 15 years. ) The fact that they marked the ending of Prohibition by sending a team of Clydesdales to the White House to deliver fresh-brewed Budweiser to President Roosevelt. The fact that you and I had it in college and at weddings and with friends since we were old enough to drink, or since we were big enough to pretend that we were old enough to drink.
All this history went down the tubes this past weekend when a bunch of Belgian cutthroats acquired this American icon.
I love Europe and I love the rich and deep universe of European beers. But Inbev is not a quality brewer. And Budweiser won't be Budweiser if its owned by a bunch of cost-cutting smart alecks in Brussels.
An era has ended, and I'm not too happy about it. If you're coming over to visit, don't bring any Budweiser with you. They don't make Budweiser anymore.